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Press Release

Hongzhou Academy Sales Center

A' Design Award 2022 Silver Winner in Architecture, Building and Structure Design

28 April 2022

Hongzhou Academy Sales Center by Feng Cheng
Hongzhou Academy Sales Center by Feng Cheng
Hongzhou Academy Sales Center by Feng Cheng
Hongzhou Academy Sales Center by Feng Cheng
Hongzhou Academy Sales Center by Feng Cheng

Feng Cheng · CLIENT: Jiangxi LDY Supply Holdings Co., Ltd.

Hongzhou Academy is a sales center located in the central area of Nanchang County, China. The building holds spaces for negotiation, handwork, children's activities and display. Two blocks face the urban roads at an intersection, and their offset position forms the entrance square. The design refers to ancient Chinese architecture. Aluminium sheets are joined with buckles, creating a brick-like texture on the facade. A smooth curved surface outlines the roof and recalls traditional eaves. Large glass areas and a high atrium give the interior an open and comfortable character.

Press Kit

Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging
Land area: 2375m² floor area: 1221m²
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.

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