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Press Release

Honmido Sand Packaging

A' Design Award 2022 Bronze Winner in Packaging Design

28 April 2022

Honmido Sand Packaging by Yoshiro None
Honmido Sand Packaging by Yoshiro None
Honmido Sand Packaging by Yoshiro None
Honmido Sand Packaging by Yoshiro None

Yoshiro None · CLIENT: Bravis International Limited

Honmido Sand is a package design for a confectionery made of meringue sandwiched between langue de chat cookies in kinako and matcha flavors. Honmido is a brand that fuses traditional Japanese and Western sweets with modern sensibilities while valuing the natural nourishment that is the basis of sweets. The package combines Japanese family crests with Western ornamentation. The leaf element is taken from the ivy brand mark, which expresses natural nourishment, and gives the package its form. The design is a contemporary version of the Japanese tradition of wrapping sweets in leaves.

Press Kit

Unique Properties
Honmido is a confectionery brand that fuses traditional Japanese and Western sweets with modern sensibilities while valuing the natural nourishment that is the basis of sweets.
This is a package design of kinako and matcha flavored confectionery with meringue sandwiched between langue de chat cookies.
Tags
Confectionery, Sweets, Japan, Cookies, Leaf
Inspiration
The package fuses Japanese family crests with Western ornamentation. The leaf element was taken out of the ivy brand mark which expresses natural nourishment, and turned into a package. This package is a contemporary arrangement of the Japanese tradition of wrapping sweets in leaves.

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