Fu Yong · CLIENT: Huade
Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism, and drive urban economic development. The design is inspired by a button, the pause and start symbols in button mean that suspend busy work, and start the journey of Huade. The combination of the pause and start symbol and the pentagram is the English Abb. HD of Huade. The five pointed star is part of the army flag and epaulet. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Press Kit
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
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