Percept Design · CLIENT: Percept Design
Huahao Group Jinyu is a sales center located in Changsha, China, covering about 1218 square meters. The interior combines straight lines and curves, and mixes rectangular and cylindrical forms. Black, white and red are the main colors, and red elements accentuate the depth of the space. Metal lines add a sense of restraint, and a winding stair with a geometric form leads to the second floor. Environment-friendly art paints are used to lower the consumption of natural resources. The entrance follows the pattern of an art gallery and holds a sculpture inspired by books.
Press Kit
- Unique Properties
- City•Life•Art, a mild beauty in simplification. The sharp lines and curves contribute to the freedom and inclusiveness of the space while the mix-up of rectangle and column blends the masculinity and femininity. The elaborate materials, along with the harmonious mixture of cold and warm tones, are all integrated into lines and shapes. The entrance of the venue is featured with the pattern of an art gallery with a diminished commercial atmosphere, to deliver mildness in elegance and simplification in delicacy.
- Dimensions & Packaging
- About 1218 square meters
- Tags
- A: Ritual sense of art. B: Architectural interior texture. C: Environment-friendly
- Production Technology
- The designer constructs style by colors and demonstrates attitude towards life by space. Texture of materials and basic colors are used to describe life. Within a small space, people can seek the essence of their heart and life. The lively space curve provides a sense of flexibility. Minimum but not simple, beautiful and uncommon. The entrance sculpture is inspired by books, which are the ladder of human progress. Books intend to spread the beauty of culture to everyone. Communicate the beauty of culture to people.
- Design Challenge
- The decorative materials are partially abandoned in the design to leave room for conversations between space and visitors. The environment-friendly art paints are massively used for a purified space sense and a lowered consumption of natural resources. The winding stair, as the pivot to the second-floor space, is constructed in geometry to create a sense of surrealism.
- Project Duration
- The project is Located in changsha, China.
The project duration was from May,2019 to Sept,2019. - Operation Flow
- The depth of the space is accentuated via the red set-ups. The calming and low-key metal lines represent a strong tension of space and an intensified restraint, a rich variation in extreme simplification and beauty. The mood and story are balanced by the use of different materials. The artistic atmosphere in the space makes it extremely comfortable. Every detail is full of designer’s intentions. The overall aesthetic creation also reveals the designer’s aesthetic accomplishment.
- Research
- Perpetual black, white and red matching and well-designed space creation will make every inch of the building's skin bloom with the beauty in memory.
- Inspiration
- The beauty of architecture represents the beauty of space. Just like the beauty of the human body, no muscle doesn’t have its own purpose, no thread is superfluous and every detail fits in with human thought and human life.
- Image Credits
- Image #1:#2#3#4#5 Photographer PERCEPTRON
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