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Press Release

Hucks Serif Type Design and Specimen

A' Design Award 2024 Silver Winner in Graphics, Illustration and Visual Communication Design

16 April 2024

Hucks Serif Type Design and Specimen by Paul Robb
Hucks Serif Type Design and Specimen by Paul Robb
Hucks Serif Type Design and Specimen by Paul Robb
Hucks Serif Type Design and Specimen by Paul Robb
Hucks Serif Type Design and Specimen by Paul Robb

Paul Robb · CLIENT: S6 Foundry

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

Press Kit

Unique Properties
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Dimensions & Packaging
The specimen dimensions are 210 x 290mm
Tags
Type design, Type specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
Design Challenge
The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
Project Duration
The font family was started in July 2023 and commercialized in November 2023
Operation Flow
The font family was launched as a retail font worldwide and used by international design firms.
Research
Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
Inspiration
This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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