Yasuhiro Yamamoto · CLIENT: GRIT Inc
Hugoo is a shoulder bag with a built-in hip seat for outings with children. The bag keeps the form of an ordinary shoulder bag while supporting a child on a padded seat. Four pockets are arranged by role, so one bag can hold the items needed for a day out. The lining is yellow to make the contents easy to see, and one pocket allows a wiping sheet to be pulled out directly. The fabric is CORDURA, selected for strength and durability. When the hip seat is no longer needed, Hugoo can still be used as a shoulder bag.
Press Kit
- Unique Properties
- It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.
The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat. - Dimensions & Packaging
- Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm - Tags
- kids,hipseat,baby,bag,baby carrier
- Production Technology
- Safety and durability are very important to us because we use it as if we were carrying a child.
The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans. - Design Challenge
- There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
- Project Duration
- We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
- Research
- 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
- Inspiration
- Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
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