Paul Robb · CLIENT: S6 Foundry
Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Press Kit
- Unique Properties
- Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
- Dimensions & Packaging
- The specimen dimensions are 210 x 290mm
- Tags
- Type design, Typeface, Specimen
- Production Technology
- Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
- Design Challenge
- The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
- Project Duration
- The font family was started in September 2023 and will be launched in Feburary 2024
- Operation Flow
- The font family will be launched as a retail font worldwide and used by international design firms.
- Research
- Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
- Inspiration
- This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Press releases are available in 1 languages.