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Press Release

Hydration Platform Product

A' Design Award 2020 Gold Winner in Food, Beverage and Culinary Arts Design

23 April 2020

Hydration Platform Product by PepsiCo Design and Innovation
Hydration Platform Product by PepsiCo Design and Innovation
Hydration Platform Product by PepsiCo Design and Innovation
Hydration Platform Product by PepsiCo Design and Innovation

PepsiCo Design and Innovation · CLIENT: PepsiCo Design and Innovation

Hydration Platform is a connected water dispensing system designed for PepsiCo Design and Innovation. The platform is made up of three core parts: a water dispenser, a companion smartphone application, and a personalized QR code sticker for reusable bottles. The sticker allows the dispenser to recognize each user without extra steps. The application is designed to be simple to use. Personalization is the core of Hydration Platform, which brings choice and variety to everyday water drinking and supports the use of reusable bottles.

Press Kit

Unique Properties
The hydration platform is a connected ecosystem built to reflect how people drink water today, made up of three core components: a beautifully designed water dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser.
Inspiration
Today’s conscious consumers want to know how their purchasing decisions will impact them personally – their health, wallets, and routine – and what those choices mean for our planet. PepsiCo is constantly innovating to better meet changing consumer demands. The core of the hydration platform is its focus on personalization. Delivering choice is always a priority for PepsiCo, but people don’t necessarily think of variety when it comes to water.

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