Qichao An · CLIENT: Mornice Brand Design
Ideamix Lab is a packaging design for a fruit tea beverage series. The series includes three flavors: strawberry black tea, mango jasmine green tea, and green plum green tea. Each flavor is marked by a distinct color, so the three types can be easily distinguished. The front of each container shows geometric fruit graphics that indicate the flavor and carry the brand identity. The drinks contain no additives and no sugar. Each container measures 65 mm in width, 65 mm in depth and 115 mm in height.
Press Kit
- Unique Properties
- Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Package design，Drink Design，Oriental design，Chinese Flavordesign
- Production Technology
- This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
- Design Challenge
- In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
- Project Duration
- The project started in September, 2022
- Operation Flow
- Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
- Research
- Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
- Inspiration
- Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
- Image Credits
- Qichao An
Press releases are available in 1 languages.