Laura Ferrario · CLIENT: Ferrariodesign
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.
Press Kit
- Unique Properties
- An elegant label which is balanced in its graphics and colors and in the combination with a modern font as Anorak, that is perfectly integrated, but at the same time distinct from the original elements of the label.
A daring solution was used with a transparent polypropylene to give new sensations: entirely hot foil gold printing to enhance the elegance of the product.
The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging. - Tags
- sparkling wine, laura ferrario il mosnel, QdE 2012, ferrariodesign il mosnel, Questione d'etichetta 2012
- Project Duration
- This project is the winner of the prestigious Award The Mosnel “Questione d’Etichetta” - now in its fourth edition and promoted by the historic winery in Franciacorta with the partnership of ADI.
- Inspiration
- Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass.
This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake, and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass.
The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion which awakens a desire to open the bottle.
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