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Press Release

Imperial Gift Box Packaging Design

A' Design Award 2026 Bronze Winner in Packaging Design

22 April 2026

Imperial Gift Box Packaging Design by Lampo Leong, Jiajun Chen and Junbo Li
Imperial Gift Box Packaging Design by Lampo Leong, Jiajun Chen and Junbo Li
Imperial Gift Box Packaging Design by Lampo Leong, Jiajun Chen and Junbo Li
Imperial Gift Box Packaging Design by Lampo Leong, Jiajun Chen and Junbo Li
Imperial Gift Box Packaging Design by Lampo Leong, Jiajun Chen and Junbo Li

Lampo Leong, Jiajun Chen and Junbo Li · CLIENT: Centre for Digital Arts, Department of Arts and Design, University of Macau

The design of the Six Treasures Imperial Tea Gift Box draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons on one side and a peony, the national flower of China, on the other, symbolizing harmony between heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering golden tea crystal bottles that evoke imperial nobility. Chinese calligraphy and seal elements incorporated into the logo and packaging highlight the transformation of classical aesthetics into contemporary design.

Press Kit

Unique Properties
Inspired by the imperial dragon robe, the deep blue silk gift box features a double dragon embroidery symbolizing royal majesty. A gentle press on the circular cover opens the twin lids inward like butterfly wings, creating a striking unboxing moment. Inside, dragon and peony motifs adorn each side. Chinese calligraphy and seal design in the logo and packaging blend imperial grandeur with contemporary sensibility.
Dimensions & Packaging
Silk wrapped box with embroidery in the size of 38cm x 38cm x 9cm. The overall presentation conveys a sense of regal refinement and majestic imperial dignity.
Tags
Contemporary Dragon Pattern Design, Silk Embroidery, Imperial Gift Box Design
Production Technology
The box features a distinctive opening mechanism: a gentle press on either side of the embroidered circle causes the lids to open inward like butterfly wings, adding elegance and surprise to the unboxing experience. Inside the lid, intricate dragon pattern silk embroidery enhances visual richness, while golden tea crystal bottles arranged in a semicircle against a black background create a luminous, striking contrast.
Design Challenge
Integrating imperial design elements and traditional silk embroidery techniques with contemporary international design concepts presents significant creative and technical challenges. The inclusion of Chinese calligraphy and seal design further functions as a synthesis of East and West, and of classical and contemporary aesthetics, adding additional layers of complexity, refinement, and innovation to the project.
Project Duration
The project began in 2023 in Macao and was completed in December 2025 in Guangzhou.
Operation Flow
The gift box features a unique opening mechanism that mirrors the graceful motion of butterfly wings, introducing a sense of elegance and surprise to the user experience.
Research
The design of the "Six Treasures Imperial Tea Gift Box" draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons, symbolizing the harmony of heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering tea crystals that evoke a sense of imperial elegance and refined nobility.
Inspiration
The "Six Treasures Imperial Tea Gift Box" draws inspiration from the Chinese imperial dragon robe. Its square form features a circular silk embroidery of double dragons, symbolizing harmony between heaven and earth, while the inside lid includes a peony motif, the national flower of China. The twin lids open inward like butterfly wings, revealing shimmering tea crystals that convey a refined sense of royal elegance.
Image Credits
Image #1: Lampo Leong, 2025
Image #2: Lampo Leong, 2025
Image #3: Lampo Leong, 2025
Image #4: Lampo Leong, 2025
Image #5: Lampo Leong, 2025
Patents
Copyrights belong to Lampo Leong, 2025.

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