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Press Release

Inborn Splendid Sales Office

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Inborn Splendid Sales Office by Matrix Design
Inborn Splendid Sales Office by Matrix Design
Inborn Splendid Sales Office by Matrix Design
Inborn Splendid Sales Office by Matrix Design
Inborn Splendid Sales Office by Matrix Design

Matrix Design · CLIENT: Matrix Design

Inborn Splendid is a sales office interior covering 2000 square meters. The design combines a sales area, an art gallery, a book bar and leisure spaces within one setting. Curved lines run through the surfaces and details, giving the interior a layered three-dimensional character. The swirling lines guide visitors along a continuous route, so each area remains open yet independent. A large glass curtain wall brings daylight inside. Main materials include platinum jade stone, grey stone, ancient bronze stainless steel, wood veneer and black wood flooring.

Press Kit

Unique Properties
From the overall design to the details of the space, it presents a "future flow" curve-like feeling, allowing people to feel the visual enjoyment of the rhythm of the "line" strenthened by art, and even the rich layering and interest of the space. The fun is from the simple extension. On the other hand, interior design is also an extension of architectural form.
Dimensions & Packaging
The project covers a total of 2000 square meters.
Tags
Interior, Commercial, Sales Center, Modern, Simple, Natural, Art
Production Technology
The main materials in this project are custer platinum jade, custer natural platinum jade, wyndham grey, black and white root, ancient bronze stainless steel, wood veneer, white texture painting, black wood floor.
Design Challenge
Matrix has implanted the concept of "geometric volume and curvature presentation" in Midea's aesthetics hall, hoping to create a "conversation with master" and futuristic aesthetic space. The design expresses the flow of art in a hierarchical way, so that the communication between space and art is coherent.
Project Duration
The project started in September 2019 in Torino and finished in June 2020 in Rimini.
Operation Flow
With the integration and presentation of future lines in space, each field bears an open and independent artistic sense at the same time. The swirling lines make people walk and circulate in the space, experiencing a rich visual diversity.
Research
The breadth and depth of life aesthetics is well presented in such linear structures and details. The wanton group of dancers and sitting thinkers, light and shadow intertwined, rippling the beauty of time in the layered three-dimensional effect, creating a rich sensory experience with details. The large glass curtain wall makes light and shadow the protagonist of the space.
Inspiration
Aesthetics leads the way of life, the design starts from Midea's beautiful yearning and pursuit of human settlements, and grasps the core of Midea's shared community concept, turning the space into a fashion place integrating sales offices, art galleries, literary book bars, and leisure areas.
Image Credits
Image #1: Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Image #2: Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Image #3: Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Image #4: Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Image #5: Photographer Shixiang Wanhe, Inborn Splendid, 2020.
Patents
Copyrights belong to Shixiang Wanhe, 2020.

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