Zhu Jinliang, Han Lu and Lin Huangshan
Innovate Depict Inspire is a packaging design for colored pencils. The tiered base includes secure slots that keep the pencils arranged and easy to reach. Cushioning foam inside the lid protects the pencil tips. Indentations on the lid serve as a phone stand or as a temporary rest for pencils in use. A sharpener is placed on the back, and horizontal locking slots hold the lid firmly to the base. The graphics pair Jingdezhen porcelain flower patterns for the 24 solar terms with abstract geometric shapes and soft color palettes.
Press Kit
- Unique Properties
- The human centered colored pencil packaging features a tiered structure, secure slots, and cushioning foam, ensuring pencils are neatly arranged and their tips are protected from damage. The lid with indentations can serve as a phone stand or a pen holder, and a sharpener is included on the back, meeting various needs during the drawing process. The appearance, inspired by the 24 solar terms, blends porcelain painting patterns and abstract geometric figures for a simple yet elegant style.
- Dimensions & Packaging
- product dimensions, 80 mm x 70 mm x 172 mm
- Tags
- Colored Pencil Packaging, Multifunctional Integration, Tiered Structure, 24 Solar Terms, Abstract Art
- Production Technology
- The packaging combines premium white cardstock and art paper, with its surface featuring a matte lamination with a delicate touch to enhance both visual appeal and durability. The internal support structure is made of eco friendly corrugated cardboard, lightweight yet compression resistant. The four color high fidelity printing process, overlaid with spot colors and spot UV, faithfully reproduces subtle gradients and intricate pattern layers.
- Design Challenge
- The challenge was blending traditional patterns and abstract geometry for harmony of classicism and modernity. The packaging, through systematic visual organization and careful compositional refinement, pairs elegant classical colors with thoughtful negative space to showcase Eastern charm and evoke deep resonance. Meanwhile, geometric elements such as circles, squares, and triangles, coupled with a series of abstract geometric IP characters, add a modern, simple, yet approachable touch.
- Project Duration
- The project started in Jiangxi in December 2025 and finished in February 2026.
- Operation Flow
- The packaging consists of a tiered base and a lid. The base with secure slots keeps pencils neat and stable for easy access and storage. The lid contains soft foam to protect pencil tips, while its indentations serve as a phone stand or temporary resting places for pencils in use, avoiding repeated insertion and removal. A sharpener on the back allows quick pencil sharpening. The lid also boasts horizontal locking slots that fit snugly with the base, preventing accidental opening.
- Research
- With the expanding community of drawing enthusiasts, creative tools must balance practicality and aesthetic value. The packaging optimizes its structure and appearance, becoming an ideal desktop companion. Its tiered structure, secure slots, and protective foam ensure organized storage and easy access. Multifunctional indentations meet various drawing needs. The integration of the 24 solar terms, Jingdezhen porcelain painting patterns, and abstract art exudes Eastern charm and modern simplicity.
- Inspiration
- The packaging, inspired by the 24 solar terms, pairs each solar term with a corresponding seasonal flower. It incorporates traditional flower patterns from Jingdezhen porcelain to create exquisite, elegant floral motifs, each boasting a dedicated soft color palette. Also introducing modern abstract art, it deconstructs and reconstructs geometric elements such as circles and squares, resulting in an artistic expression that embodies the essence of Eastern aesthetics and modern visual warmth.
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