Yuxin Feng · CLIENT: Nanjing University of Finance & Economics, School of Art & Design
Intelligent Creativity Forum is a visual identity created for a school of art and design. The identity is built from the letters D and I, which are deconstructed and recombined into a dynamic geometric form. The modules are staggered along a 45 degree axis, following architectural isometric logic. The layering creates a three dimensional interplay of solid and void. The asymmetrical structure refers to the fusion of digital intelligence and creative thinking. A modular grid keeps the system coherent, and the vector artwork is applied to passes, badges, silk scarves and notebooks.
Press Kit
- Unique Properties
- Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
- Dimensions & Packaging
- The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
- Tags
- Digital、Intelligence、Creativity、Visual identity
- Production Technology
- Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
- Design Challenge
- Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales. - Project Duration
- The project starts in July 2024 and ends in August 2024 in Nanjing, China
- Operation Flow
- Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
- Research
- We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
- Inspiration
- Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
- Image Credits
- Yuxin Feng，2024
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