Hyung-Woo Park · CLIENT: Itsso Slimtissue
Itsso Slimtissue is a premium facial tissue package with a slim cylindrical body. The shape is inspired by bamboo, with a narrow stem-like body and a curved lid. The main body is made of specialty paper, which allows printing across the full 360 degree surface for clear branding. The tissues are made from 100 percent bamboo pulp in two layers. The package is light and slim, so it is easy to carry and fits car cup holders. After the tissues are used, the case can be reused in more than 50 ways, such as a storage box or a pencil holder.
Press Kit
- Unique Properties
- This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
- Dimensions & Packaging
- Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
- Tags
- Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
- Production Technology
- The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
- Design Challenge
- Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.
It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props. - Project Duration
- This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
- Operation Flow
- A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
- Research
- Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
- Inspiration
- Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders. - Image Credits
- Joint Creative Co., LTD. 2023
Press releases are available in 1 languages.