Skip to content

Press Release

Ivy Café

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Ivy Café by Neda Mirani
Ivy Café by Neda Mirani
Ivy Café by Neda Mirani
Ivy Café by Neda Mirani
Ivy Café by Neda Mirani

Neda Mirani · CLIENT: Neda Mirani

Criteria such as economic efficiency, fast implementation and create a new atmosphere in town were important design challenges to consider, so focus on available resources in the project area was chosen as problem-solving approach. Assets that can meet the above demands and also improve the design quality. There are many cement block factories in this area. A modular material that can shape the project with all of the proposed criteria. Along with the pure texture and neutral color of the block, a supplement such as Ivy was chosen which plays an important role in the space vitality.

Press Kit

Unique Properties
There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging
Total area is: 80 Sq. M.
Tags
cement block, ivy, cafe, Iran
Production Technology
It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge
The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Project Duration
The project started in February 2020 and finished in July 2020 in Iran
Operation Flow
This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Research
In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration
What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Image Credits
Photographer: Deed studio

Press releases are available in 1 languages.

Email this page to a friend

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More