RRD Lab 2064 · CLIENT: RRD Lab 2064
Jane is a packaging design for a foldable mobile phone. The design references bamboo and wooden slips, an ancient Chinese book form, and uses traditional Chinese letterforms. The box is made entirely of special paper with a wood and fabric texture, without plastic or other materials. The user manual wraps around the outer surface and is held in place by magnets. The manual can be detached and rolled up. The box opens with a tab, and the products inside are arranged in separate layers. The packaging measures 198 by 192 by 47 millimeters.
Press Kit
- Unique Properties
- Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
- Dimensions & Packaging
- Size 198*192*47 mm
- Tags
- Special paper, Magnets, Non-plastic
- Production Technology
- The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
- Design Challenge
- Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
- Research
- Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
- Inspiration
- Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
- Image Credits
- RRD Lab 2064
- Patents
- Copyrights belong to RR Donnelley, 2020
Press releases are available in 1 languages.