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Press Release

Jiangmen Gemdale Mingyue Sales Center

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Jiangmen Gemdale Mingyue Sales Center by Yu Chao and Guanghui Zeng
Jiangmen Gemdale Mingyue Sales Center by Yu Chao and Guanghui Zeng
Jiangmen Gemdale Mingyue Sales Center by Yu Chao and Guanghui Zeng
Jiangmen Gemdale Mingyue Sales Center by Yu Chao and Guanghui Zeng
Jiangmen Gemdale Mingyue Sales Center by Yu Chao and Guanghui Zeng

Yu Chao and Guanghui Zeng · CLIENT: Gemdale Group

Jiangmen Gemdale Mingyue is a sales center located in Jiangmen City, Guangdong Province, China. The interior covers 600 square meters and presents the construction plans of new buildings to visitors, who can meet sales managers and buy homes on site. Lines and crystal elements are combined to create a harmonious spatial vision. The functional areas have no clear boundaries and are arranged in order across the space. Bird Paradise is the main theme, joining natural elements with local culture. Materials include white and crema Pinta stone, castle grey stone and bronze stainless steel.

Press Kit

Unique Properties
Designers use the elements of lines and crystal in the interior design to create a harmonious and complementary spatial vision. There is no obvious boundary between the functional areas and various areas are scattered in space in order. As the main theme of the space, the design element, “Bird Paradise” integrates the natural elements with local culture and create a space which fits in with modern aesthetics.
Dimensions & Packaging
The project covers an area of 600 square meter.
Tags
Modern, classical, oriental, art,
Production Technology
This project uses special materials such as white and crema Pinta stone, castle grey stone and bronze stainless steel.
Design Challenge
It is important for designers to have an overall understanding of the local culture before initiating the design. Designers spent a large amount of time to study the culture and characteristics inJiangmen City.
Project Duration
The project is located in Jiangmen City, Guangdong Province, China. It takes about three months to finish the construction.
Operation Flow
The sales office is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.
Research
The project makes research of how to express the integration among art, nature and urban humanity in the perspective of design and finally presents the new lifestyle of contemporary China.
Inspiration
The project is located in Jiangmen City, Guangdong Province, where is the hometown of overseas Chinese. Also, designers integrate the exotic customs of Jiangmen Diaolou with the local culture as well as the Western architectural aesthetics and traditional Chinese culture.
Image Credits
Shenzhen Innest Art Co., Ltd.

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