Tian Sheng Cheng · CLIENT: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
Jinsha Lingyun is a packaging design for a liquor bottle. The bottle is made of black biodegradable ceramic and measures 80 millimeters in diameter and 230 millimeters in height. The outer box is made from discarded sawdust and tree bark. The cap is made of crystal material. Illustrated original fonts, mountain and water patterns, drip patterns and annual rings refer to Guizhou culture and traditional brewing scenes. The bottle form recalls obsidian stone. The design reflects green development and respect for nature.
Press Kit
- Unique Properties
- Refactoring the font of "Golden Sands Returning to Sand" and incorporating elements of "water, soil, air, grain, and micro", integrating Guizhou culture and brewing scenes. The bottle cap imitates the national liquor door, paired with drip patterns and annual rings; Bottleneck design with mountain and water patterns; The innovative cutting surface of the bottle is highlighted with illustrated fonts, and the unique charm is displayed with black tones and biodegradable wood chips and bark.
- Dimensions & Packaging
- The bottle has a diameter of 80 millimeters and a height of 230 millimeters
- Tags
- sustainable development, packaging, liquor
- Production Technology
- The material of the box is made from discarded sawdust and tree bark degradation, while the bottle is made of high-quality black and biodegradable ceramic material. The bottle illustration is creatively designed with original fonts, and the bottle cap is made of crystal material.
- Design Challenge
- In product packaging design, the organic combination of regional cultural elements and font stroke reconstruction, balancing cultural inheritance and innovation, is not easy. With my efforts, they are presented in the best form; In terms of product technology, biodegradable ceramic materials require high processing accuracy, and the degradation of bark and sawdust has extremely high environmental requirements, mold technology, and molding processes. The special carving of landscape patterns on packaging boxes also presents certain challenges. Through my repeated attempts, a product with creative, practical, and artistic value is ultimately created.
- Project Duration
- The project started in Shenzhen in December 2024, was completed in Shenzhen in May 2025, and exhibited in Shenzhen in June 2025.
- Operation Flow
- The product is presented in the form of obsidian stone, with a delicate and tough touch, as if immersing oneself in it. The golden sand is cleverly distributed on every side of the bottle, rotating the bottle, and the landscape patterns on each side seem to tell the story of the unique craftsmanship of golden sand and the integration with nature, as well as the mutual achievement between humans and nature.
- Research
- The design is inspired by the concept of harmonious coexistence between humans and nature, as well as the idea of green development, showcasing a comprehensive respect for nature and the pursuit of a sustainable future. The unique natural ecosystem of Jinsha Liquor Industry is the core source of inspiration. On the path of green and sustainable development, Jinsha Liquor Industry actively explores green development innovation.
- Inspiration
- With the concept of harmonious coexistence between humans and nature and the idea of green development, its unique natural ecosystem is the inspiration core. On the path of green and sustainable development, it actively explores green development innovation, uses green and environmentally friendly materials to give new life to its products, reduce environmental damage, feed back nature, pursue a sustainable future, and achieve harmonious coexistence between humans and nature.
Press releases are available in 1 languages.