Junjie Huang · CLIENT: Jiuguiliquorcompanylimited
Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.
Press Kit
- Unique Properties
- Jiugui Liquor is the head brand of China's rich flavor Baijiu. In order to give back to favorite consumers, special commemorative collections are launched. The design style contains rich Chinese aesthetic sentiment and ancient flavor
- Inspiration
- The design style of traditional Chinese furniture is antique and has a distinct Chinese aesthetic style, firmly grasping the aesthetic preferences and preferences of consumers in their age group.
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