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Press Release

Josef Koudelka Gypsies Book Design

A' Design Award 2020 Silver Winner in Print and Published Media Design

22 April 2020

Josef Koudelka Gypsies Book Design by Sunghoon Kim
Josef Koudelka Gypsies Book Design by Sunghoon Kim
Josef Koudelka Gypsies Book Design by Sunghoon Kim
Josef Koudelka Gypsies Book Design by Sunghoon Kim
Josef Koudelka Gypsies Book Design by Sunghoon Kim

Sunghoon Kim · CLIENT: The Museum of Photography, Seoul

Josef Kudelka, a world-renowned photographer, has held his photo exhibitions in many countries around the world. After a long wait, a gypsy-themed Kudelka exhibition was finally held in Korea, and his photo book was made. As it was the first exhibition in Korea, there was a request from the author that he wanted to make a book so that he could feel Korea. Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, wanted to design a way to express Korea's characteristics.

Press Kit

Unique Properties
Photographer Josef Koudelka held his photo exhibition in many countries around the world. After a long wait, the Kudelka exhibition was held in Korea with the theme of Gypsy, and made a photo book. Because it is the first exhibition in Korea, there was a request from the artist that he wanted to make a book so that he could feel Korea.
Dimensions & Packaging
Hardcover book, 206mm x 164mm x 27mm, 265page, Hot foil stamping processing twice on cover, spine and back cover.
Tags
josef koudelka, gypsies, photo, book, design, editorial, graphic, typography, magnum, korea, photomuseum, the museum of photography seoul
Production Technology
The windows of Korean traditional houses are made of paper, not glass, so the lights are beautifully reflected at night. In order to apply this to the book, he used a paper similar to Changhoji to express the impression that a feeling of impression. (Changhoji is traditional Korean paper for doors) Also, bookbinding was done using gauze, and the front and back cover of the book had a thick cloth attached to the board. Hot foil stamping processing twice on cover, spine and back cover.
Design Challenge
The choice of materials was important in order to create a book that can express Korea's feelings.
Through the selection and expression technique of book cover and page, he were able to complete a design expressing a specific area (country).
Project Duration
This project began in Seoul, South Korea in March of 2016 and ended in January 2017. The sale of books has been started in South Korea since January 2017.
Research
There are many ways to make a design result feel a specific area (country). Hints can be found in Hangeul, a character language in Korea, and Hanok, a traditional house. He was worried about how to apply it. We tried to solve Hangeul with the cover and Hanok with the book. Hangeul was actively applied to the cover. In order to express the gleaming hanok at night, the paper on which the text was printed was intentionally made of translucent paper so that the back was visible.
Inspiration
Hangeul and Hanok are Korean letters and architecture that represent Korea. Text refers to the mind and architecture means the form. Inspired by these two elements, he wanted to design a way to express Korean characteristics.

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