Yasemin Ulukan · CLIENT: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica
With its ergonomic button design and comfortable grip, Joy meets all the expectations of a high quality hand blender. The 1200-watt motor of the model with dual-stage speed adjustment performs the mixing function in the shortest time in an effective way . Thanks to its stainless steel blender apparatus, it can easily crush and grind fruit and vegetables without splashing around. Thanks to the double beater and double blade chopper container, both the product performance and the pleasure of spending time in the kitchen are doubled.
Press Kit
- Unique Properties
- Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
- Dimensions & Packaging
- Gift box dimensions 20cm x14cmx 43cm
- Tags
- hand, blender , ergonomy , chopper , mixer
- Production Technology
- Safe Food Contact Materials are used in all stages of the production.
- Design Challenge
- We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
- Project Duration
- The project started in 2018 April in Istanbul and will be launched in market in June 2019
- Operation Flow
- The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
- Research
- In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
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