Oft Interiors Ltd. · CLIENT: K11 Art House by UA Cinemas
K11 Art House is a cinema interior located in Hong Kong, China. The design is themed on a snow mountain residence, inspired by Swiss alpine architecture, and carries traditional building elements into a modern commercial space. The venue covers 6034 square meters and combines at least five consumption formats, including a music store, an open bar, an exhibition space, a performance center and a personalized social service. Marble, aluminum, fabric, carpet and glass are used throughout. The intent is to develop the cinema into a recreational complex.
Press Kit
- Unique Properties
- In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
- Dimensions & Packaging
- Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm - Tags
- cinema, interior design, entertainment space, commercial space, renovation project
- Production Technology
- In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
- Design Challenge
- With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
- Project Duration
- The project started in 2018 in HK, China and finished in 2019 in the same place.
- Operation Flow
- In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
- Research
- By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
- Inspiration
- Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
- Image Credits
- All images used in the submission was taken by Dennis Lo.
- Patents
- Copyrights belong to Oft Interiors, 2019.
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