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Press Release

Keymotif Key holder

A' Design Award 2017 Iron Winner in Furniture Design

19 April 2017

Keymotif Key holder by Vassilis Mylonadis
Keymotif Key holder by Vassilis Mylonadis
Keymotif Key holder by Vassilis Mylonadis
Keymotif Key holder by Vassilis Mylonadis
Keymotif Key holder by Vassilis Mylonadis

Vassilis Mylonadis · CLIENT: Mydesign Mylonadis

It is quite intriguing to be able to see aspects of one country's history and folklore through a different perspective. That led to the creation of Keymotif, a key holder set which is inspired by the motif found on textiles that are produced by a traditional loom in Northern Greece. History lives on through a key holder and makes a new turn.

Press Kit

Unique Properties
The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
Dimensions & Packaging
Keymotif base including 2 key holders 110 mm x 110 mm x 30 mm, Package(Stamped cardboard with rubber band) 120 mm x 140 mm x 33 mm
Tags
product design, key holder, decorative items, souvenir
Production Technology
Keymotif is made out of laser cut okoume wood and white plexiglass. Because of the different nature of the materials, there was a lot of fine tuning that took place in order to reach the desired result.
Design Challenge
The transition from the folklore past to the present situation made me to lean first to wood as a natural material which would be complemented with Plexiglas. Keeping in mind the factor of sturdiness and after several tests with different types of wood, okoume plywood seemed to be the finest solution. On the other hand Plexiglas due its technical abilities of bending seemed quite appropriate. That combined together, led us to the design of a well-balanced product with a profound reference to Greece's recent past.
Project Duration
The project started in October 2016 in Athens and finished in December 2016 in Athens, and was exhibited in It's all, oh so souvenir to me, Parousies 2017, Athens Greece
Operation Flow
There is a set of 2 key holders and a wall mount unit. With the removal of the key holder from its base, a coloured footprint is created.
Research
I was always intrigued by the technical skills of the users of the traditional looms in Greece and the fine and rich results they were able to deliver through a vast number of motifs created on textiles. My idea was to brake down these motifs into simplified forms that they would be able to live through objects of our everyday life.
Inspiration
In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder which is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile, is transformed into a 3D object, which is brought into our everyday lives through a key holder.

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