Daisuke Kawashima · CLIENT: Kozagawa Town Tourism Association
A new cherry tree "Kuma no Sakura" was discovered in the small town of Kozagawa in Japan during 100 years. A new type of cherry tree in a small town with little industry is expected as a new tourism resource for the town. This project aims to make "Kuma no Sakura" a tourist attraction in the city. Many people take pictures of the beautiful "Kumano Sakura" and send it to many people.
Press Kit
- Unique Properties
- It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
- Dimensions & Packaging
- It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
- Tags
- Photo, Cherryblossom, Flower, Kumano, japan,
- Production Technology
- This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year. - Design Challenge
- To discover the value of cherry blossoms in the area, which is traditionally protected.
- Project Duration
- It started in March 2019 and is still continuing in Kozagawa Town in Japan.
- Operation Flow
- This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
- Research
- This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place. - Inspiration
- A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
- Image Credits
- Image #1-5: Photographer Kawashimatekkojo, 2019.
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