House of Suntory is an experiential retail pop-up located at Hamad International Airport in Qatar. The pop-up was created in partnership with Qatar Duty Free to present Japanese artistry and tradition to travelers. The exterior takes inspiration from Machiya style wood lattices, reinterpreted in a contemporary form as a reference to the first shop of the company in Japan. Ikebana displays and storytelling elements create a calm moment within the airport. The design joins modern form with cultural heritage.
Press Kit
- Unique Properties
- Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.
Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan. - Tags
- Luxury, Whiskey, Pop Up
- Project Duration
- Qatar, 4 months
- Inspiration
- Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
- Image Credits
- L'Atelier Five
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