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Press Release

Lafonce Maxone Commercial Complex

A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design

22 April 2020

Lafonce Maxone Commercial Complex by Hansheng Cheng
Lafonce Maxone Commercial Complex by Hansheng Cheng
Lafonce Maxone Commercial Complex by Hansheng Cheng
Lafonce Maxone Commercial Complex by Hansheng Cheng
Lafonce Maxone Commercial Complex by Hansheng Cheng

Hansheng Cheng · CLIENT: Gonverge Interior Design

Lafonce Maxone is a cultural and commercial complex located in Xi'an, China. The interior brings together a shopping mall, a bookstore and other business types under a single book theme. Two artistic book walls, 18 metres high and 240 metres long in total, hold hundreds of thousands of books and are built with steel structures and transparent glass. The glass allows light to spread into the void area of the building. The original structure had been left unused for three years, and its open volume was kept to create a strong sense of space.

Press Kit

Unique Properties
The project is a bookstore-themed commercial complex, which offers lifestyle aesthetic experience with multiple business forms via a "culture and commerce" design strategy. The 18m-high and 240m-long artistic book walls in it are striking and pioneering, bringing a brand-new image of urban commercial space to Xi'an and even China.
Dimensions & Packaging
Area: 36,000 sqm
Category: Cultural and Commercial Complex
Tags
cultural and commercial complex, shopping mall, bookstore, Gonverge Interior Design, xi'an
Production Technology
1. The original building was a roughcast architecture had been idle for 3 years. The designers kept the advantage of the original void area, with a view to producing a strong experiential sense of space.
2. With hundreds of thousands of books placed in, the two large walls are constructed with steel structures and transparent glass, which enables people to see through and also allows the light randomly diffuse to the void area to interact with the spatial entities in various forms.
Design Challenge
The project's location doesn't enjoy large human flow volume and prosperous commerce. How to make LAFONCE MAXONE outshine other big shopping malls in Xi'an is a tough problem that needs to be solved.
Project Duration
Started from: December 2016
Completion time: December 2018
Operation Flow
Through a "culture and commerce" design strategy and by taking cues from the cultural context of Xi'an, Designer created a bookstore-themed commercial and cultural complex, which leads lifestyle aesthetic experiences with multiple business forms and has successfully attracted customers in spite of the remote site. Striking and pioneering artistic book walls, which are 18m high and 240m long in total, bring a brand-new image of urban commercial space to Xi'an and even China.
Research
LAFONCE MAXONE is a trendy cultural and commercial complex, integrating shopping mall, bookstore and other functions. It can not only attract the human flow, but also promote local economic development and improve business operations of shopping centers.
Inspiration
The project is situated at an industrial area in the northern suburbs of Xi'an, which doesn't enjoy large human flow volume and prosperous commerce. According to the chief designer, it's imperative to depend on culture to go beyond geographical restrictions and gather people, because culture itself does not have geographical distance and can attract the participation of all people, thus maximizing the flow of customers. Based on such idea, the theme of "book" runs through the entire space.
Image Credits
Photographer: Weiqi Jin

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