Florian Seidl · CLIENT: Lavazza
A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in two seperate groups – one for coffee and one for milk. The drinks can be personalized with boost functions for temperature and milk foam. Necessary service is indicated in the center with illuminated icons. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
Press Kit
- Unique Properties
- A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in groups – one for coffee, one for milk. Drinks can be personalized with boost functions. Necessary service is indicated in the center. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4,5 kg - Tags
- Lavazza, Coffee, Espresso, Cappuccino, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Project Duration
- Turin, Italy
- Operation Flow
- Patented milk foaming technology, intuitive touch interface with acoustic feedback, quiet operation
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
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