Guangzhou ACE Renovation Design · CLIENT: Zhejiang Leapmotor Automobile Sales Service Co., Ltd
Leapmotor is a space identity design for an electric vehicle showroom in China. The interior is organized into a vehicle display zone, a relaxation area and negotiation rooms, linked by a main passageway that supports smooth movement. A brand signage wall with a featured vehicle faces the main entrance, and the reception desk faces the main visitor flow. Neutral white and light grey are combined with low saturation wood textures, mirror and metal surfaces. Furniture stitching in the brand green and updatable magnetic display panels reinforce brand recognition.
Press Kit
- Unique Properties
- The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
- Tags
- 4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
- Production Technology
- The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand. - Design Challenge
- The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
- Project Duration
- The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
- Operation Flow
- Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon. - Research
- Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
- Inspiration
- Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
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