Less is a retail store located in Hangzhou, China. The interior measures 12 by 8 meters with a height of 3.3 meters. The design follows the brand philosophy of minimalism and the idea that less is more. Bent minimalist planes form the structure, define the space and create visual tension at the same time. A steel structure supports the interior. Cement surfaces give the store a warm atmosphere. The project was completed in five months and aims to express the brand identity through simple form.
Press Kit
- Unique Properties
- The design of the store is based onthe brand philosophy to create a minimalist space. Through the bending of minimalist planes, the architect creates the structure, the space, and the great tension all together at once, the cement material creats a warm atmosphere .
- Dimensions & Packaging
- 12mx8mx3.3m
- Tags
- Fashion, Minimal
- Production Technology
- steel structure
- Design Challenge
- The biggest challenge is how to combine the brand philosophy with the space design
- Project Duration
- 5 monthes
Hangzhou,China - Operation Flow
- Operated by the Brand as store space
- Research
- about the minimalist style
- Inspiration
- less brand's motto life is subtraction and growth is addition follows the design philosophy of "less is more" by the master architect Mies van der Rohe.
The minimalist style Inspired by the brand motto - Image Credits
- photo#1 by Hai Shen Zhang
photo#2 by Hai Shen Zhang
photo#3 by Hai Shen Zhang
photo#4 by Hai Shen Zhang
photo#5 by Hai Shen Zhang - Patents
- copy rights belongs to Less
Press releases are available in 1 languages.