China Resources Snow Breweries · CLIENT: China Resources Snow Breweries
Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
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