Tiger Pan · CLIENT: Shenzhen Tasly Industrial Co., Ltd.
Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.
Press Kit
- Unique Properties
- Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
- Dimensions & Packaging
- 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm - Tags
- Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
- Operation Flow
- Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Research
- We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
- Inspiration
- Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
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