Linhu Queshe Green Tea is a packaging design for a green tea grown in Yibin, Sichuan Province, China, a region known for bamboo. The container is shaped like a bamboo segment to reflect the culture of the place of origin. The packaging is made of aluminum and is light, with a soft color. The form differs from traditional Chinese tea packaging and is simple to use. The compact shape saves space and reduces transport costs. Several containers can be stacked on the shelf, creating a display that recalls a bamboo forest. Each container measures 47 by 47 by 65 millimeters.
Press Kit
- Unique Properties
- This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
- Dimensions & Packaging
- 47mmX47mmX65mm
- Tags
- Bamboo, tea, packaging, nature, green tea
- Production Technology
- The product is made of aluminum, light and elegant in color.
- Design Challenge
- Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
- Project Duration
- The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
- Operation Flow
- The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
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