Listening to Transparency is the visual identity for an exhibition of sound art that presented 44 audio and visual works. The design is based on circular waves that represent sound sources. The waves vary in angle, curvature and colour. The titles are silk-screen printed on transparent PVC in a graduated dot grid, while the waves are printed on cotton paper with Risograph technology. The two layers combine into one image, and turning the printed page reveals the waves. The transparent look reflects the materials used in the artworks and the fleeting nature of sound.
Press Kit
- Unique Properties
- In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
- Dimensions & Packaging
- 210mmX145mm
- Tags
- Image design, Invitation, book design, poster design, tickets design, layout
- Production Technology
- This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
- Design Challenge
- The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
- Project Duration
- The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
- Operation Flow
- It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.
- Research
- The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
- Inspiration
- The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Press releases are available in 1 languages.