Zhe Huang · CLIENT: Fujian Zhengnan Construction Engineering design Co., LTD
Loading is a jewelry showroom located in Fuzhou, China. The space is 5.5 meters high and its structure is reorganized through raised and sunken geometric forms. Circular and rectangular shapes divide the display and service areas, while curved lines flow across the interior. Most materials are reused from dismantled projects, which reduces waste and lowers cost. Glass bricks create indirect lighting and an irregular wall surface, so the building resembles a gift box of light. The aim was to replace the traditional jewelry showroom model with a relaxed and open space.
Press Kit
- Unique Properties
- This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space. - Dimensions & Packaging
- This project does not use too special materials, many of them are converted from waste materials.
- Tags
- Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
- Production Technology
- Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block. - Design Challenge
- The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
- Project Duration
- The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
- Operation Flow
- This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
- Research
- I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
- Inspiration
- This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
- Image Credits
- Photographer Zhou Yuedong 2021.
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