Jonathan Ramirez and Juliana Betancur · CLIENT: Written and Drawn Studio
The Primavera Quirot logo merges the P from Primavera with the Q from Quirot, symbolizing the brand's identity. Incorporating the Golden Ratio, it reflects natural beauty and divine proportion, resonating with the brand's focus on plastic surgery and restoring natural beauty through balanced proportions. The logo embodies harmony between science and art, encapsulating the pursuit of aesthetic perfection within divine proportion.
Press Kit
- Unique Properties
- The client's name begins with the letters P and Q, and her profession is focused on esthetic surgery. Therefore, the integration of her initials P+Q along with the Golden Ratio icon to craft her logo.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- logo, branding, visual identity, design,
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates beauty through the foundation of art.
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to Dr Primavera Quirot to find a unique path into the stethic surgery, this logo is applied on different media like stationery, social media, ETC.
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration behind this design stems from our client's unique identity and her specialization in aesthetic surgery. By blending the initials of her name, P and Q, with the mathematical concept of the Golden Ratio icon, we crafted a logo that reflects both her personality and dedication to the art of aesthetics. The synergy between these elements results in a distinctive and harmonious brand that embodies excellence and beauty in her professional practice
- Image Credits
- Jonathan Ramirez Ceballos - Head of Art and Design
Juliana Betancur - Creative Director
Written and Drawn Studio
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