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Press Release

Longfor Origin Sales Center

A' Design Award 2023 Platinum Winner in Interior Space and Exhibition Design

20 April 2023

Longfor Origin Sales Center by Cindy Jin
Longfor Origin Sales Center by Cindy Jin
Longfor Origin Sales Center by Cindy Jin
Longfor Origin Sales Center by Cindy Jin
Longfor Origin Sales Center by Cindy Jin

Cindy Jin · CLIENT: Longfor Group

Longfor Origin is a sales center located in Shenyang, China. The interior covers 1400 square meters and is arranged as a customized club space that combines art, technology, humanities, health, business and entertainment, with the sales function kept discreet. An astrolabe design and a spiral chandelier create patterns of light during the day and points of starlight at night. A spiral staircase with a metallic texture connects the two floors. Steps, straight lines and floor-to-ceiling windows separate the areas and add depth.

Press Kit

Unique Properties
Thanks to the astrolabe design, the blue sky is exhibited in a more palpable manner. During the day, light illuminates and dazzles the space while interweaving with curves. At night, it is framed with pieces of starlight. This will allow people to embrace their imaginations while being accompanied by a starry sky.
Dimensions & Packaging
Project Area: 1400 square meters
Tags
Cindy Jin, Sales Center, Diversified Social Space, Shenyang
Production Technology
The private dining area is given a sense of sequence and depth by the straight lines and mullioned wall design, which also creates a neat and orderly pattern. The two floor-to-ceiling windows improve transparency and purity while subtly introducing grace without being overly heavy. Instead of using a huge solid wall partition to split the promenade public space that includes a cat cafe and a kids zone, the designer employs steps to boost the room's sense of layers and three dimensional effect.
Design Challenge
From the way of the social circle to the philosophy of space, the Longfor Origin Sales Center blends classical modernity with contemporary exquisiteness, displaying modern style and pushing the envelope to create a multi-experience elite social club.
Project Duration
Located in Shengyang, China, this project is started in December 2021 and completed in April 2022.
Operation Flow
The dynamic spiral chandelier combined with the concise lines, dances with the music and sparkles with vibrant lights and shadows, creating a sense of progressive rhythm and giving the viewer an immersive experience. A spiral staircase with a curry and metallic texture connects the two-story area. The smooth curves soften the edges and achieve harmony between beauty and connotation. A clear view of the cityscape is offered in the fitness area, where people can relax both physically and mentally.
Research
This project is located in Heping Bay in the middle of Heping District, Shenyang. Relying on Shenyang "one river and two banks" policy development dividend, it enjoys urban industry, talent potential, and the pulse of urban development in Shenyang. It has become the new pride of living, the new coordinates of prosperity, and the gathering place of high-end people.
Inspiration
In response to the increasing homogeneity of the real estate market, the designer challenges conventional design thinking by introducing the concept of de-sales center. As a result, efforts have been made to transform Longfor Origin into a highly customized club space that integrates art, technology, humanities, health, business, entertainment and private banquet, with the sales center serving as a hidden function.
Image Credits
Photographer Chuyituzhi and TheYears

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