Alexander Cherkasov · CLIENT: Love&wash
Love&wash is a packaging design for a range of laundry products, including washing powders, washing gel, capsules and stain remover. The concept expresses care through a simple metaphor of clothes that embrace each other. On the label of the powder for colored fabrics, an orange T-shirt and a denim shirt hug. The letters of the logo are pressed together to repeat the same idea. Background colors separate the products, while blue typography suggests freshness and purity. The packaging is made of cardboard and plastic, and biodegradable materials are planned.
Press Kit
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
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