Yan Li · CLIENT: Yueshangguojisheji
Love is a packaging design created for a set of western tableware that includes knives, forks and spoons. The outer box holds three smaller boxes inside. The three inner boxes refer to a Chinese Taoist idea, in which one gives rise to two, two gives rise to three, and three gives rise to all things. The green colour suggests quality and elegance, and also refers to nature, peace and environmental care. The pattern follows the concept of a round sky and a square earth. A folding flap makes the box easy to open. Gray cardboard and whiteboard are used, with gilding.
Press Kit
- Unique Properties
- 1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things.
2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality.
3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory. - Dimensions & Packaging
- Width 245mm x Depth 285mm x Height 60mm
- Tags
- Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture
- Production Technology
- Gray cardboard and whiteboard
The combination process of gilding and excitation, - Design Challenge
- Perfect present of craftsmanship
- Project Duration
- The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
- Operation Flow
- One big box and three small inside boxes which can offer consumer double surprise.
It is easy for consumer to open of folding flap. - Research
- Product market research,
Study on traditional Chinese culture,
Understanding of Western tableware. - Inspiration
- The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
Press releases are available in 1 languages.