Eun Ji Kim · CLIENT: Eun Ji Kim
Made Home reimagines the online marketplace by blending e-commerce with storytelling to showcase NYC's homemade food artisans. The design emphasizes clarity and engagement, featuring intuitive navigation, dynamic visuals, and a curated layout that highlights each maker's craft. Prioritizing accessibility and user experience fosters a deeper connection between artisans and consumers. By transforming digital commerce into a community driven experience, Made Home elevates locally made products and the stories behind them.
Press Kit
- Unique Properties
- Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers.
- Dimensions & Packaging
- Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
- Tags
- Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity
- Production Technology
- The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop.
- Design Challenge
- One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users.
- Project Duration
- The project started in April 2024 and finished in November 2024 in New York.
- Operation Flow
- Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship.
- Research
- As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience.
- Inspiration
- Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product.
Press releases are available in 1 languages.