Lam Kam Kun · CLIENT: MADO Media
MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
Press Kit
- Unique Properties
- MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
- Dimensions & Packaging
- namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope ： 21cm X 14.85cm - Tags
- media,ink,black,white,gray,character design,Chinese character,logo,image design
- Production Technology
- Black and white color is more able to cope with signs used in different category
- Design Challenge
- The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
- Project Duration
- The project started in January 2014 in Macao and finished in March 2014.
- Operation Flow
- Design a new Chinese character "墨"(ink) logo and image design.
- Inspiration
- Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
Press releases are available in 1 languages.