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Press Release

Magnolia Palace Experience Center

A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design

23 April 2021

Magnolia Palace Experience Center by Shangda Design
Magnolia Palace Experience Center by Shangda Design
Magnolia Palace Experience Center by Shangda Design
Magnolia Palace Experience Center by Shangda Design
Magnolia Palace Experience Center by Shangda Design

Shangda Design · CLIENT: Shangda Design

Magnolia Palace is a sales center located in Jiangmen, China. The interior covers 220 square meters and is organized around the regional theme of the river. Overlapping arcs and curved lines run through the space and recall waves. Natural forms appear in the furniture, including mountain-shaped sofas and coffee tables shaped like water droplets. A rippled lake in the courtyard offers a calm moment that contrasts with the lively entrance hall. Metal, glowing glass and light stainless steel are used, with finishing elements customized in a factory and assembled on site.

Press Kit

Unique Properties
This project is a sales center design located in Jiangmen, China. One of the main focuses of it is the relationship with nature. Passing through the rippled lake in the courtyard, visitors can enjoy a brief moment of tranquility in this air of nature, which contrasts with the vibrance and vigorousness at the entrance hall. The interior space employs mostly natural forms and shapes, such as mountain-shaped sofas, water-droplets-shaped coffee tables, etc.
Dimensions & Packaging
The project covers a total of 220 square meters.
Tags
Interior, Commercial, Sales Center, Marketing Experience Center, Arc, River, Art Gallery, Dream Blue, Soft, Fashionable
Production Technology
The space uses a large volume of special-shaped arc elements. Besides, the design also focuses on the use of advanced and novel materials. Using fashionable and futuristic metal, glowing glass, and light stainless steel, designers hope to explore novel and brand-new ways of employing materials.
Design Challenge
The design period and construction period of this project are very short, and the requirements for construction technology are also very high, which are challenges for designers to overcome. In the later stage of construction, they kept close communication with the site, continuously followed up and optimized the process, so that the final effect was presented as scheduled.
Project Duration
The project started in February 2020 in Jiangmen and finished in May 2020 in Jiangmen.
Operation Flow
In the design process, the intervention of interior design from the architectural structure stage is more conducive to provide basic support for the creation of interior space sense. In the process of construction, wood paint, stainless steel and other finishing materials are customized by the factory and assembled on site to ensure the process effect.
Research
In this era of growing appeal toward culture, interior design is no longer limited to sensory perception, but more about spiritual experience, and whether it can inspire imagination and touch upon people's soul. The design of sales center of Jiangmeng Yulan Garden real estate employs elegant and intriguing lines, wonderful three-dimensional space composition, minimalistic and bold colors in a surrealistic style, combining multiple styles together to create a stylish and modern space.
Inspiration
This design uses the regional concept of "river", and focuses on elegant lines and curves, which are reflected in each grand, fashionable, and avant-garde space. Overlapped arcs are like romantic and beautiful waves of the ocean, reconstructing the space of a sales office into a surreal visual feast, and stimulating the sensory perceptions of the audience.
Image Credits
Image #1: Photographer Hengyu Jiang, Sand table area, 2020.
Image #2: Photographer Hengyu Jiang, The reception hall, 2020.
Image #3: Photographer Hengyu Jiang, Water bar, 2020.
Image #4: Photographer Hengyu Jiang, Negotiation area, 2020.
Image #5: Photographer Hengyu Jiang, Children's area, 2020.
Patents
Copyrights belong to Hengyu Jiang, 2020.

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