Songmics Home Design Team · CLIENT: Ziel Home Furnishing Technology Co., Ltd
Maxe is a furniture series designed for bedrooms and living rooms. The collection includes bedside tables, storage cabinets, bookcases and dressing tables. Vertical grooves on the doors and drawers form the signature detail and add visual depth to the plain surfaces. The grooves are carved with CNC equipment so that depth and spacing stay even. The pieces are made of natural solid wood and are paired with matte black metal parts. Drawers run on silent slide rails. The modular layout allows the furniture to be arranged to suit each room.
Press Kit
- Unique Properties
- The maxe series encompasses bedside tables, storage cabinets, bookcases, dressing tables and other living room furniture pieces. Featuring vertical groove elements as its iconic design signature, the collection defines its form through minimalist straight lines to craft a serene, healing living ambiance. It leverages high-quality natural solid wood textures and is paired with black metal accessories, championing the exploration of functional-aesthetic integration in solid wood furniture design.
- Dimensions & Packaging
- Nightstands：60*40*60cm
Dressing table：120*40*140cm
Storage cabinet:140*40*80cm
Tall storage cabinet :75*40*180cm
Shoe cabinet：120*24*87cm
Drawer dresser：140*40*80cm
Wall mounted cabinet：60*20*73cm - Tags
- Natural comfort, solid wood texture, signature grooving, cohesive collection
- Production Technology
- The maxe series products are crafted from natural solid wood, imbuing the furniture with a unique natural aesthetic. The vertical groove elements on cabinet doors and drawers are precision-carved using CNC equipment, ensuring uniform groove depth and spacing. Bedside tables are embedded with sensor-activated LED light strips to provide ambient night lighting. The dressing table mirror features a high-definition surface paired with a touch-controlled, three-color temperature adjustable LED light strip, catering to users' diverse makeup needs.
- Design Challenge
- The maxe series transcends the conventions of traditional solid wood furniture design, integrating minimalism with natural aesthetics. Its vertical groove detailing introduces dynamic visual depth to flat cabinet surfaces, celebrating the wood’s natural grain. Matte-black metal accents complement the warm wood tones, creating a dialogue between rigidity and softness that reimagines traditional materials through a modern design lens.
- Project Duration
- The project commenced in Shenzhen in March 2024 and reached completion in the same location in December 2024.
- Operation Flow
- For the maxe series, the usage interaction is refined for both functionality and comfort. Drawers are equipped with smooth, silent slide rails, enabling effortless, noise-free opening and closing. The modular design allows users to freely combine and arrange the furniture according to spatial constraints and personal needs, flexibly customizing the storage layout. Its warm wood tones and minimalist aesthetic ensure seamless integration into bedrooms, living rooms and other spaces, fostering a cozy interactive atmosphere and achieving harmonious synergy between people, space and furniture.
- Research
- The maxe series is predominantly crafted from natural solid wood, addressing consumers' growing demand for environmental protection and health, and embodying the future direction of natural material application in furniture design. Its minimalist aesthetic, defined by clean, straight lines, aligns with the modern pursuit of a simple, tranquil living environment amid fast-paced lifestyles. By positioning furniture as an emotional carrier, the series charts an innovative path for the future evolution of solid wood furniture.
- Inspiration
- Rooted in the core concept of natural symbiosis, the maxe furniture series embraces regular geometry with clean, straight lines. The vertical groove design on the cabinet doors amplifies the extension of natural wood texture, adding visual depth. Balancing function and aesthetics, it is crafted from premium solid wood with black metal accents, fostering a serene living space.
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