19 Poludnik Agencja Reklamowa · CLIENT: Mazurro
Mazurro is a packaging design for coffee. The design is based on a distinctive graphic pattern built on the letter M. The pattern gives the coffee bags a strong and dominant look. The minimalist geometric form and the strong contrasts help the bags stand out on store shelves. The pattern is inspired by the work of Josef Hoffmann, a founder of the Vienna Workshop, whose simple forms influenced early modernism. The bags are printed by flexographic printing. Three flavours are offered, each with a different colour and a white underprint that creates a metallic effect in selected areas.
Press Kit
- Unique Properties
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Dimensions & Packaging
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Tags
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Production Technology
- The packaging design was printed on flexographic printer.
- Design Challenge
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Project Duration
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Operation Flow
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Research
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Inspiration
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Image Credits
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020 - Patents
- Not applicable.
Press releases are available in 1 languages.