Yi Wu and Yanghua Yao · CLIENT: Seoul National University of Fine Arts
Memory of Jiangnan is a poster based on a traditional Chinese poem. The design draws on the characteristics of oracle bone inscriptions and seal script, which are simplified into clear graphic forms. Traditional elements are transformed graphically, deconstructed and recreated, with three-dimensional experiments applied to the letterforms. The poster is produced by digital printing and measures 70 by 100 centimeters. The intent is to present the charm of Jiangnan culture, Chinese characters and ancient poetry to an international audience.
Press Kit
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Project Duration
- The project started in April 2021
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Press releases are available in 1 languages.