Chushan Design · CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
Menhao Tea is a packaging system for tea, shaped as an archival collection case. The design maps six tea categories on a phylogenetic tree, with origin coordinates, craft timelines and flavor scales. Each inner capsule states geographic coordinates, tree age and processing details, replacing vague tasting terms with measurable values. The case is made of washable kraft paper and closes with a cotton cord, so the box can be reused. Bronze and silver foil stamping marks tea branch motifs and parameters. Each box holds 66 sachets of 3.6 grams.
Press Kit
- Unique Properties
- This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
- Dimensions & Packaging
- Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
- Tags
- Archive, Tea, Pu'er, Philosophy, Theory
- Production Technology
- The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
- Design Challenge
- By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
- Project Duration
- The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
- Operation Flow
- The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
- Research
- The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
- Inspiration
- Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
- Image Credits
- Image : Photographer Wang yue, Menhao Tea , 2024.
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