Mercedes Benz Center is a vehicle showroom and service center designed as an experiential interaction between visitors and the brand. The building is arranged as a series of terraced pavilions linked by ramps. Multi-level green terraces and ramped vehicular access allow vehicles to be brought into the main activity spaces, including the show car area, the vintage museum and the auditorium, where events and product launches are held. The long showroom pavilion is poised above road level and gives the vehicle exhibits wide exposure.
Press Kit
- Unique Properties
- The project was visualized as an experiential interaction between the user and the Mercedes brand. The resulting combination of multi-level green terraces and ramped vehicular access, allows for vehicles to be brought into the important activity spaces, such as the Show Car area, Vintage Museum, and Auditorium, where functions and product launches are held.
- Inspiration
- The building Form is understated and avoids an overpowering entry, opting instead to preserve the horizontality of the site. Visualized as a series of terraced pavilions linked by ramps, the showroom display pavilion is predominant. Extending as a long element, parallel to and poised above the road level, its design provides maximum exposure for vehicle exhibits.
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