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Press Release

Mid Autumn Festival Gift Tea Packaging

A' Design Award 2022 Bronze Winner in Packaging Design

28 April 2022

Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou
Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou
Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou
Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou
Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou

Li Jiuzhou · CLIENT: Li jiuzhou Studio

Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.

Press Kit

Unique Properties
Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging
Width 300mm x Depth 300mm x Height 50mm
Tags
Tea, Gift, Premium, Blue, Moon
Production Technology
I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge
how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Project Duration
The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow
At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.
Research
Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration
In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.

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