Florian Seidl · CLIENT: Lavazza
Milk Easy Plus is a premium frother designed by Lavazza to deliver authentic Italian cappuccino at home, featuring a compact, conical shape and a user friendly interface inspired by the Tabli machine. It offers both hot and cold frothing, with a transparent lid for monitoring progress and easy cleaning. The product stands out for its simple operation, bold design, and use of post consumer recycled plastics, while maintaining high standards of aesthetics and quality.
Press Kit
- Unique Properties
- This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
- Dimensions & Packaging
- Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
- Production Technology
- main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber - Design Challenge
- Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
- Project Duration
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
- Operation Flow
- Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
- Image Credits
- Lavazza
- Patents
- Design patent/registered design
Press releases are available in 1 languages.