Shurui Pan · CLIENT: Northeastern University of China
Miluo Ip Design is a set of illustrations that present the culture of Miluo City in China. The series turns local cultural elements into characters and scenes, using layered color and situational atmosphere. The illustrations are drawn with vector design software and printed with high level production technology to keep fine detail. Each image measures 3600 by 3600 pixels. Derivative products extend the series to modern media. The aim is to share the natural relics and ethnic heritage of Miluo in a modern visual language and to encourage protection of traditional culture.
Press Kit
- Unique Properties
- This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 72dpi, RGB.
- Tags
- IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
- Project Duration
- The project started in December 2024 in China and finished in January 2025 in China.
- Operation Flow
- Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
- Research
- Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
- Inspiration
- Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
- Image Credits
- Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025. - Patents
- This design was made for our company, institution or enterprise.
Press releases are available in 1 languages.